0 SMS Marketing Policies

While SMS marketing is a medium customarily used for data transfer, not at the expense of customer privacy. Companies should follow the instructions to ensure that only necessary information is sent, and that there is unauthorized use of customer information.
SMS marketing is a very popular these days that companies use to communicate with their customers. However, it has its drawbacks. There is a danger of losing customer confidence in the trading system because of privacy issues and spam. Therefore, SMS marketing should have a clear mandate and the conditions to ensure that consumer interests are protected. After all, customer loyalty is more important to mark the long term, programs, advertising and
communication.
As of now, there is a lack of clear legislation on the marketing through SMS. However, mobile communications and advertising groups such as the MMA (Mobile Marketing Association) has established certain rules to protect consumers. The use of SMS as a marketing tool should be limited to providing consumers with the information requested. Personalized messages that serve as reminders or information about discounts, contests, promotions and sales that the customer has asked to be aware of can be sent, but not spam.
Customer Reviews - SMS marketing companies should inform consumers about it and the marketing program. These data should include the terms should clearly indicate the identity of the seller, the type of products or services offered, and the nature of the interaction that takes place on the client and the company. This information is needed to help you make an informed decision whether to order the program or not.
Opt-in and opt-out - When the customer accepts the conditions of the program, who have given their consent and registration with the prescribed form of communication. This can be a text message, email, voice mail, online registration, or other legal means of communication. In addition, the company SMS marketing should also give the customer the opportunity to stay out of the service, not to receive promotional messages. Choose the procedure is also explained to the customer, and could still be one of the above methods.
Security - SMS marketing company is in no way should disclose your personal information without your consent. In fact, should have clear procedures and technical systems to cut, so that a person shall not be disclosed, to share, view and make any unauthorized use in any way.

SMS marketing is a very popular these days that companies use to communicate with their customers. However, it has its drawbacks. There is a danger of losing customer confidence in the trading system because of privacy issues and spam. Therefore, SMS marketing should have a clear mandate and the conditions to ensure that consumer interests are protected. After all, customer loyalty is more important to mark the long term, programs, advertising and
SMS marketing is a very popular these days that companies use to communicate with their customers. However, it has its drawbacks. There is a danger of losing customer confidence in the trading system because of privacy issues and spam. Therefore, SMS marketing should have a clear mandate and the conditions to ensure that consumer interests are protected. After all, customer loyalty is more important to mark the long term, programs, advertising and